
More than training
More than nutrition
The most holistic Health & Fitness coaching you can find.

Book your free Strategy Meeting today
Most programs skip the most important part: you
Our coaching is prescriptive, not generic. No cookie-cutter programs. That means we build your plan around you: your goals, your body, your lifestyle, and everything you’ve tried before.
This 30-minute Strategy Meeting is where it starts.
We’ll sit down, no pressure, no sales pitch, and talk through your goals, challenges, training history, and how we can help you make meaningful progress.
You’ll walk away with clarity, direction, and a personal plan, even if you don’t train with us.
OUR MISSION
We train for today, for tomorrow, and for the decades ahead.
At Pharos, we reject the idea that strength has an expiration date. We believe movement is a right, not a privilege. We train to push boundaries, defy decline, and help people take ownership of their bodies—for life.
Tenerife is an invitation to experience life fully, and we want you to meet it with energy, confidence, and freedom. Our mission is simple: to help you build the strength, resilience, and clarity to move through life on your own terms.
We don’t just train for aesthetics or short-term change.
We train for longevity. For capacity. For autonomy.
Because fitness isn’t just physical. It’s personal.
We’re not here to fill a gym. We’re here to build a coaching-first community, where your goals are respected, your strengths are developed, and your efforts are guided with care.
"Your capacity to perform and engage with life's experiences across all dimensions.
In other words, fitness is paradise's gatekeeper."
We define fitness as:
OUR PHILOSOPHY:
FIVE FACTORS. ONE MISSION
Fitness is more than just lifting heavier or running farther. It’s being ready, mentally, physically, and emotionally, to take on the things that matter most to you. It’s the ability to hike a volcano, carry your child, sleep deeply, stay calm under pressure, or build deeper relationships.
It’s not one thing. It’s everything working together.
To help you unlock this capacity, we coach through the five factors of health and fitness:
Training – Develop strength, power, and range of motion
Nutrition – Fuel performance, recovery, and long-term health
Recovery – Build resilience through rest, sleep, and nervous system care
Mindset – Set goals, build habits, and shift perspective
Community – Surround yourself with people who lift you up
Each factor plays a vital role in building the capacity to perform and engage with life. For each, we’ve defined foundational practices, clear, actionable habits designed to keep progress simple, sustainable, and deeply personal.
Because real fitness isn’t built through trends. It’s built through structure, consistency, and a deep understanding of the person in front of us.
Meet the Team
Without our coaches, there would be no light to guide you home.
Meet those responsible for making Pharos Fitness Tenerife such a special place.
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MSc in Strength, Conditioning and Rehabilitation
BSc in Sports Science
Personal Trainer - Level 3
WAG Certified Nutrition Coach
APPI Level 3 Mat-based Pilates Trainer
200-hour Yoga Teacher
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BSc in Psychology
MSc in Sports Performance
Masters in High Performance Functional Training
Personal Trainer - Level EQF 4
Precision Nutrition Certified Nutrition Coach
200 hour Yoga Teacher
Learn about our services
We are not a ‘gym’
OPENING AUGUST, EL PALM-MAR
Real Coaching. Built Around You.
At Pharos, we don’t sell access to equipment; we coach. Every service we offer is designed to help you train with clarity, eat with confidence, and live with purpose.
Our approach is built on personalised support, meaningful connection, and practical structure. Whether your goal is to move better, feel stronger, improve your health, or simply stop spinning your wheels, we’re here to guide you forward.
You’ll work closely with expert coaches who see you, support you, and adapt with you. Every session, every plan, and every tool we offer is grounded in what actually works and tailored to fit your life.
We currently offer:
Private Coaching – One-to-one sessions built entirely around you
Semi-Private Coaching – Personalised training in a focused group setting
Small Group Coaching – Expert-led strength, conditioning, mobility & yoga sessions
Nutrition Coaching – Practical, science and habit-based guidance tailored to your goals
Our services can be combined for better results and better value, with structured options for 1:1 support, community training, and nutrition guidance all working together.
We begin with a Strategy Meeting, a free, no-pressure session where we assess your goals, get to know you and map out the best path forward.
